Most people understand the overarching concept of risk appetite. They recognize that risk appetite should reflect stakeholder willingness to take risks that management and the board use to make key decisions for the business. However, executives sometimes struggle to find ways to put their risk appetite into words so they can cascade that across the organization to business leaders who need it to make prudent business decisions.

In this video interview from NC State Poole College of Management Enterprise Risk Management Initiative, Mark Beasley, Ph.D, KPMG Professor of Accounting and Director of the Enterprise Risk Management Initiative, explores a number of key issues business leaders should consider when they are thinking about risk appetite for their organization with Pacific Rim Risk Management Services’ Frank Martens.

Watch the video interview here.