Managing reputational risk is no easy job. You’ve likely seen plenty of corporate social-media snafus that went viral. And then there are the ads that were meant to be funny but missed the mark entirely, leaving the company scrambling to contain the damage.

While these blunders might turn up the heat only in the short term, there are some mistakes organizations make that have a lasting and highly negative impact on their brands and reputations. In some cases, the reputational damage can be so great, the business simply cannot recover.

Read the full article on Riskonnect.com