Rothstein Publishing has made The Perfect Apology, written by James E. Lukaszewski, available as a free white paper download. Lukaszewski is the author of the landmark book Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management.
In this free white paper, Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus, advises “The lesson for leaders is that while it’s true apologies can have legal consequences, the act of apologizing is uniquely a leadership decision. Most important leadership decisions and actions have legal consequences, but the evidence increasingly shows that apologies beneficial impacts far outweigh the legal risks. Apology is one of the most powerful acts of leaders and leadership.”
Click here download the white paper via Rothstein Publishing.