The European Union is implementing its General Data Protection Regulation (GDPR) on May 25th, and companies all over the world are making the changes necessary to comply with GDPR, giving individuals significant rights of ownership of their personal information/data.
For example, social media apps in the U.S. require a user to acknowledge that the social media company can use, trade or sell their personal information. In the U.S. a user can either accept those strictures or decline to use the app – no middle ground. GDPR requires that companies provide users with the ability to control any and all distribution of their personal data/information without necessarily foregoing use of the app.
And this is important because…?
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