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Preparing for a disaster may not be at the top of everyone’s to-do list. Deadlines, proposals, and meetings fill the day, let alone the roles and responsibilities we all encounter at home. Is crisis planning glamorous? Maybe not. Is it necessary? Absolutely.

Like it or not, disasters are a natural part of living. Hardly a day goes by that you don’t hear about a crisis striking somewhere in the country. The media invites and encourages worry and stress. In fact, because many people are so bombarded with “fear messaging,” they shut out any threat that could apply to their organization. “It won’t happen here,” is a common disaster denial phrase. They consciously avoid thinking about any potential harm that could come to their organization or loved ones. But the uneasiness is there.

With structured preparation, organizations can start reversing course today and turn energy and misguided helplessness into confidence. Imagine how you would feel right now if you were fully prepared for a disaster: your plans are in place, they’ve been updated during the last six months, critical supplies are within easy reach, and you know what to do. You’d be feeling confident, right?

Read the full article via Firestorm.

Continuity Insights

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