A communication plan is absolutely critical in a crisis environment. During a crisis or disaster, the decisions you make, the actions you take and the words you say will determine if the situation stabilizes or escalates. Leaders are under significant pressure and must make quick decisions and communicate to key constituents based upon continually changing information.

Having a clear communications plan before a crisis strikes is imperative because it’s easier to edit a message or strategy than it is to create – especially in high-stress situations.

The Do’s of Crisis Communication

When a crisis occurs in an organization, senior leadership will be the focus of the message that is dispersed to key constituents.

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