If you’ve been stressing out over the next crisis to attack your brand, or if you’ve been avoiding the topic of crisis preparedness altogether, the time has already come for you to have a formal plan in place.
In this post, Erik Bernstein, President of Bernstein Crisis Management, impresses upon us the need to embrace crisis planning and preparedness now more than ever and be prepared, to utilize that preparedness to mitigate as much damage as possible, and get back to “business as usual” as quickly as you can.
Read his blog on this topic here.
