Today’s executive needs to be prepared to take quick action to annihilate crises before they happen. Executing Crisis: A C-Suite Crisis Leadership Survival Guide, a new book by Dr. Jo Robertson, a leading expert in heading off and containing crises, is made for business leaders who wants to learn how to manage a crisis when it arises.
Overall, this leadership survival guide provides an extensive amount of information and understanding about crisis management. This new offering will help you learn more about key crisis survival and resilience concepts so that when a crisis happens, handling the situation effectively can become a part of your established business practices.
This fresh guide to crisis leadership is based on Dr. Robertson’s experience working at the highest levels of management with dozens of Fortune 500 companies in a wide range of industries. It provides practical and usable strategies for your organization’s leaders so that their business can survive a crisis.
Strategies for crisis management include:
- Communicating within minutes.
- Choosing and prepping spokespersons.
- Building and maintaining credibility.
- Shaping your own narrative.
- Tailoring a solution that works for your unique circumstances.
- Challenging experts’ “cardinal rules” and ensuring “best practice” is best for your organization.
- Adjusting your corporate culture to shine a light on problems.
- Identifying the signal detectors that can warn you that a crisis is brewing.
Dr. Robertson a leading expert in heading off and containing crises, has a doctoral degree in Crisis Management and more than 20 years of experience keeping companies out of crisis. As Global Director of Emergency Preparedness for Capital One, she orchestrated the creation of a coordinated universal emergency preparedness program.
As Director of Crisis Preparedness for Arkema, she rebuilt and re-energized US crisis preparedness initiatives for France’s leading chemicals producer. At Deloitte Services, Dr. Robertson led the national crisis management program for 100+ offices of 45,000+ professionals.
As Vice President for Marsh Crisis Consulting (formerly the Corporate Response Group) she designed, developed and delivered a wide array of services for senior corporate and C-Suite clients, including crisis communications planning, media training, real-time support for clients currently in crisis, and complex crisis management exercises.
Learn more about Executing Crisis: A C-Suite Crisis Leadership Survival Guide here.
