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What ‘The Office’ Taught Us About Crisis Communication

It all starts with visibility vulnerability. When a crisis strikes, an organization becomes more visible to the public. Establishing a crisis plan prior to a disaster striking is essential, but miscommunication while in the public eye will create a secondary crisis.

It’s important to remember that the information learned in the first 24-hours of a crisis is generally wrong. Instead, ask yourself ‘why’ five times before communication. Ensure you have a robust crisis communication plan in place prior to an incident and listen to the direction of a trained professional. Keep in mind the nine actions to avoid during a crisis.

Read the full article and learn the “9 Actions to Avoid During a Crisis” via Firestorm.

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