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Does your organization’s reputation have value within your industry? Of course it does, which means the circumstances that can impact this value present a risk, even when your company has done little wrong and isn’t at fault. But what are the “real” risks of reputational damage?

Incidents happen that can damage an organization significantly, often financially. However, is the importance of reputational damage too frequently ignored, and is financial compensation as important to your stakeholders as an acknowledgement of failure?

Reputational damage can be caused by many different factors, but namely, it’s how an organization responds to disruption. Organizations in the public light must be seen to be honest to their stakeholders whilst considering the welfare of their staff and as we see in the news in the case of Ryanair, if even one of these elements fails, the company faces huge reputational backlash.

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