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September Is National Preparedness Month

Continuity Insights

National Preparedness Month (NPM) is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time. It’s an opportunity for families and communities to help raise awareness and take steps to be better prepared for emergencies. The 2021 theme is “Prepare to Protect. Preparing for disasters is protecting everyone you love.”

For the first time in its history, the Ready Campaign, in partnership with the Ad Council, identified the Hispanic community as a key audience, and will launch a series of Public Service Advertisements specifically designed to encourage preparedness within the underserved demographic.

Weekly Themes
Each week in September, the campaign will focus on a different aspect of preparedness for individuals, families and communities.

Week 1 September 1-4: Make A Plan
Talk to your friends and family about how you will communicate before, during, and after a disaster. Make sure to update your plan based on the Centers for Disease Control recommendations due to the Coronavirus.

Week 2 September 5-11: Build A Kit
Gather supplies that will last for several days after a disaster for everyone living in your home. Don’t forget to consider the unique needs each person or pet may have in case you have to evacuate quickly. Update your kits and supplies based on recommendations by the Centers for Disease Control.

Week 3 September 12-18: Low-Cost, No-Cost Preparedness
Limit the impacts that disasters have on you and your family.  Know the risk of disasters in your area. Learn how to make your home stronger in the face of storms and other common hazards. Check your insurance coverage to make sure it is up-to-date.

Week 4 September 19-25: Teach Youth About Preparedness
Talk to your kids about preparing for emergencies and what to do in case you are separated. Reassure them by providing information about how they can get involved.

For more information visit Ready.gov.

Continuity Insights

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