No business—large or small—is immune to cyber attack. In fact, how companies prepare for and respond in the face of crisis can have a direct impact on the bottom line, with 55% of Americans saying they would be less likely to do business with brands who are victims of a cyber attack.
The past few years have spurred a number of communications challenges that companies have navigated—from the global pandemic and social justice movements, to general business fluctuations. With the move to remote work and increases in digital infrastructure, cybersecurity has also become a chief concern for businesses.
