AccuWeather has promoted John Dokes to Chief Content Officer and President of the AccuWeather Network and has announced the formation of a new Media Content Group to advance aggressive and strategic new programming initiatives .
With more than 25 years’ experience in digital and traditional marketing and a history of driving multi-million-dollar revenue gains, Dokes has worked with world-renowned brands, such as Marvel Entertainment and MTV Networks – Viacom. He was instrumental to the launch of Marvel Entertainment’s digital content experiences and participated in the early marketing efforts of the Marvel Cinematic Universe as well as key publishing, video game and television initiatives.
Dokes serves as a mentor with the National Association for Multi-Ethnicity in Communications (NAMIC), advocating diversity in the telecommunications industry, and on the advisory board of Culture Shift Labs, a consulting firm specializing in multicultural marketing communications. In 2018, Dokes was selected for Savoy magazine’s annual, prestigious list of the Most Influential Blacks in Corporate America and was named one of the “Top 50 business alumni of California State University Northridge” – David Nazarian College of Business and Economics.
With the creation of the Media Content Group and expanding field and studio capabilities, AccuWeather plans to advance aggressive and strategic new programming initiatives as it seeks to achieve a leadership position in content creation and distribution. In addition to the AccuWeather Network, the company’s weather news content and weather forecasts and warnings are available on AccuWeather.com, AccuWeather mobile apps for iOS and Android, and are featured in over 700 newspapers, on 700 radio stations and on more than 100 TV stations, as well as other digital properties.
“The new Media Content Group combines the best of comprehensive weather news coverage on site and in-studio with gripping storytelling to help our users stay informed and make the very best decisions when weather is a factor,” said Dokes. “Building trust with viewers is everything, and the AccuWeather team understands that trust is earned.
“I am so proud to be leading this strong, talented, dedicated and growing team,” Dokes continued, “and I’m greatly looking forward to this opportunity to enhance AccuWeather’s already rich content development.”
Reporting to Dokes in the Media Content Group will be Trish Mikita, Vice President, Content, and Sarah Katt, Vice President of Content Operations and Video Strategy.
Read the full story at AccuWeather.