crisis

Ted Brown, KETCHConsulting Social media has become a major channel for connecting with customers, but businesses are wary because ultimately it is harder to control the message on social than on other media. During a crisis, the stakes are even larger. Social media is only part of a greater crisis communications system, but in the moment, it may be your quickest and first method to react to a situation. In this session you will learn how social media can be a powerful tool for crisis management. The session will look at the different procedures and philosophies with using social media when handling internal and external incidents. Also discussed will be the role of an Incident Command team in using social media.