Limiting the damage to your organization’s reputation in order to avoid a toll on the bottom line, headlines the top reasons for having a crisis communications plan in place. Measuring the effectiveness of that plan is a crucial element as well. After you’ve executed your crisis response plan, is the right time to measure that effectiveness. But where do you start?
Fourteen members of the Forbes Communications Council have contributed their thoughts, sharing expert insights into how to effectively measure the impact of your crisis response. Read their recommendations via Forbes.