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How to Control the Message in Today’s Connected World: Social Media and Crisis Management

Ted Brown, KETCHConsulting

Social media has become a major channel for connecting with customers, but businesses are wary because ultimately it is harder to control the message on social than on other media. During a crisis, the stakes are even larger. Social media is only part of a greater crisis communications system, but in the moment, it may be your quickest and first method to react to a situation. In this session you will learn how social media can be a powerful tool for crisis management. The session will look at the different procedures and philosophies with using social media when handling internal and external incidents. Also discussed will be the role of an Incident Command team in using social media. 


Ted Brown, CBCP CBCV President & CEO of KETCHConsulting is a recognized business continuity industry leader withan extensive professional and leadership career at IBM, Strohl Systems and KETCHConsulting; with 43 years in technology, and 22 years in business continuity.   He has provided expertise to the executive, sales, consulting, and service delivery aspects of the industry.  He has led the development of hundreds of unique BCP plans and actual recoveries.  Brown has shared his experience and expertise through articles and lectures to thousands of BC and DR professionals, at  CPM, CI, DRJ,CA World, EPICC, MADRA, BOMA, DRIE, CPE, ACP, NEDRIX,and 7×24. Brown’s demonstrated expertise, lectures, articles, client engagements, and actual recoveries.

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