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Free Chapter: No Successful Crisis Response Begins on the Day of the Crisis

Now, more than ever, today’s executive needs to be prepared to take quick action to annihilate crises before they happen. Executing Crisis: A C-Suite Leadership Survival Guide is made for business leaders who wants to learn how to manage a crisis when it arises.

How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key concepts that business leaders need to apply to their own organizations so they don’t have to rely on outside crisis advisors to swoop in and save the day.

Executing Crisis: A C-Suite Leadership Survival Guide, available from Rothstein Publishing, provides an extensive amount of information and understanding about crisis management. In this expansive publication, Robertson details key crisis survival and resilience concepts so that when a crisis happens, handling the situation effectively can become a part of your established business practices.

The book is packed with case studies and strategies for crisis management including:

  • Communicating within minutes.
  • Choosing and prepping spokespersons.
  • Building and maintaining credibility.
  • Shaping your own narrative.
  • Tailoring a solution that works for your unique circumstances.
  • Challenging experts’ “cardinal rules” and ensuring “best practice” is best for your organization.
  • Adjusting your corporate culture to shine a light on problems.
  • Identifying the signal detectors that can warn you that a crisis is brewing.

Dr. Jo Robertson a leading expert in heading off and containing crises, has a doctoral degree in Crisis Management and more than 20 years of experience keeping companies like yours out of crisis.

As Global Director of Emergency Preparedness for Capital One, she orchestrated the creation of a coordinated universal emergency preparedness program. As Director of Crisis Preparedness for Arkema, she rebuilt and re-energized US crisis preparedness initiatives for France’s leading chemicals producer. At Deloitte Services, Dr. Robertson led the national crisis management program for 100+ offices of 45,000+ professionals.

As Vice President for Marsh Crisis Consulting (formerly the Corporate Response Group) she designed, developed and delivered a wide array of services for senior corporate and C-Suite clients. Examples of the services she delivered are crisis communications planning, media training and real-time support for clients currently in crisis. She also has experience in delivering complex crisis management exercises.

Learn more about Executing Crisis: A C-Suite Leadership Survival Guide here.

To get your free chapter, No successful crisis response begins on the day of the crisis, click here.

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