Brands are fighting on two fronts today, to retain discerning consumers, while protecting and growing their business in a challenging economic climate.
Nowhere is this more keenly felt than in e-commerce. “Quick commerce” services for food deliveries and taxis are setting the new standard for customer experiences, and people today expect the same experience from every brand they buy from online. It is no wonder that almost 90% of UK shoppers are saying they will abandon a purchase because of “friction” – additional stages on the customer journey, which include checks for fraud.
