Developing an excellent crisis management plan is only half the battle when it comes to successfully managing an incident. The crisis management team needs to have the have the knowledge, understanding, and confidence to apply it.
Writing for Continuity Central, Jonathan Hemus, founder of crisis management consultancy Insignia, explains how having invested time to prepare a crisis management plan to support the business in its hour of need, you must ensure team members have the knowledge, understanding, and confidence to apply it.
Read his insights here.