How much of our success is based on luck and how much is based on preparation? Success is ultimately based on preparation and the quality of time we’re willing to put into doing things the right way and adapting to change. When it comes to crisis management, traditional approaches should now include strategies that include a social media component.

The following eight steps outline the key social media components your crisis management program should include before you’re faced with a crisis and during the emergency to handle it effectively and achieve a positive outcome.

Read the full post via One Voice.