Rothstein Publishing is offering Business Continuity professionals a free chapter – Getting Leadership Ready for Crisis – from Jim Lukaszewski’s industry-defining book on crisis communication and leadership recovery: Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management.
Crisis management may be defined as the exercise of common sense at lightning speed. Importantly, the effectiveness of crisis communication during the hours, days, and weeks it takes to resolve and recover from an event will prove essential to preserving the reputation, credibility, and morale of your organization. In this new volume, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruption events and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis.
The available chapter – Getting Leadership Ready for Crisis – will help practitioners:
- Identify the words and actions on the part of management that can significantly worsen a crisis situation and, conversely, the ones that can move the situation toward a more satisfactory resolution.
- Overcome management objections to crisis communication readiness.
- Master the skills required to be a verbal visionary and valued counselor in an organization.
The free chapter is available here via Rothstein.