Corporate Smokejumper: Crisis Management Tools, Tales, and Techniques
If you always wondered what it is like to be inside the conference room where executives wrestle with complex dilemmas, here are tales from behind the closed doors. Gil Meyer will share the inside perspective of a veteran practitioner who throughout his career developed creative new ways for addressing the gut wrenching challenges that come with leading the response to high-stakes crises.
Meyer knows how to manage crises that have no good solutions. Here he shares the tools he created as well as how to use them. His roles at DuPont and elsewhere offered the challenges of leading the response to a wide range of crises: massive natural disasters, tragic industrial accidents, pandemic and infectious disease threats, expensive product quality problems and much more.
About Gil Meyer
Gil Meyer is a crisis management expert who inspires creative change in how organizations approach crisis management. He is a sought-after speaker who shares his experiences from the front lines of crises in the corporate world. Meyer worked for DuPont for 29 years, serving in a wide range of Public Affairs and Regulatory Affairs roles. For 12 years he directed the corporate global issues and crisis management programs for DuPont.
Meyer is the author of “Corporate Smokejumper: Crisis Management Tools, Tales and Techniques,” a groundbreaking book that provides an inside look at the gut-wrenching challenges that can befall any organization in today’s fast-paced and complex world. The book describes the tools that Meyer developed over his decades of work in the field and provides real-world examples of crisis management in action — the good, the bad and the unbelievable. This essential guide is laced with wit and wisdom that can only be obtained from behind the closed doors where intense crises are addressed.
Prior to joining DuPont, Meyer served as Deputy Director of the National Institute for Chemical Studies, an organization established to create new ways to bridge between the chemical industry and its concerned stakeholders. Before that, as an EPA contractor, he led the community relations programs for the Superfund sites east of the Mississippi River. He began his career by working on pesticide controversies as part of the West Virginia University Cooperative Extension Service.
Meyer holds a bachelor’s degree in journalism and a master’s degree in plant pathology, both from West Virginia University.