Economist Milton Friedman famously said that “the business of business is business.” But given the tumult of the past two years, I’m beginning to recognize that sometimes the business of business is crisis management.
In my book We are HR, I note the impact that crises can have on small businesses. Whether it’s a global crisis like the COVID pandemic, or a local crisis triggered by flooding or wildfire, these events cause significant upheaval, hampering a business’s ability to manage normal operations. Often, they are followed by regulatory change in the workplace that can impact how a company works with employees or customers or delivers services.
