C13: Get Out of Your Comfort Zone


Mark Armour, Brink’s, Inc., and Joel Navarro, Mary Kay Inc.
Business Continuity is not easy. And being successful in this discipline takes a lot of courage and hard work. Oftentimes, it means taking steps or stepping into roles for which we feel unprepared or are uncomfortable performing in.




C14: Is Your Crisis Team Prepared for an Actual Crisis?

Sherri Flynn, Agility Recovery
Effective crisis management means more than just acknowledging the likelihood of a crisis or understanding the nature and stages of crisis management. Crisis events can happen to any company, at any time. The one thing all crises have in common is that they are all unplanned. While you can’t stop a crisis from happening, you can prepare your organization and make sure you have the right people in place to act. Effective crisis management is largely dependent on the people you have in place to address an emergency situation. Often organizations assign crisis roles by job title, not experience. How do you prepare a team who does not have a background in leading through a crisis? Do you have the right people in place?

C15: Crisis Management vs. Crisis Communications


Dianne Stephens and Ashleigh Allison, Globe Life
This session will help you, your teams, and your organization understand key differences between these two separate disciplines. It is imperative that teams understand the difference between the roles and responsibilities of a crisis management team versus crisis communications. Using an active assailant scenario, the presenters will take a deeper dive into: – WHICH types of communications need to be sent; – WHO they need to go to (Audience Groups); – Who needs to APPROVE the messages; – WHEN the messages need to be sent do you think of Crisis Management and Crisis Communications as one discipline? You’ll leave with an invaluable document with sample scripting and appropriate time intervals for sending out communications. This session will have you contemplating pre-scripted, pre-approved messaging to help prepare your teams before anything happens. You will gain a better understanding of typical audience groups, collaboration, and flow of communication approval. 

D5: 9th Edition Event Impact Management Study


Devin Simenis, Witt O’Brien’s, and Cheyene Marling, BC Management
The presenters will be sharing the findings from the 9th Annual Event Impact Report. The expanded question set from this year’s study has provided additional insights and observations from across the resilience disciplines of crisis management, crisis communications, and business continuity.