Social media has been more than a game-changer when it comes to protecting your company or your brand. While the folks at Media Update have outlined three critical components of crisis management for consumer brands, we can definitely apply the principles to our own business continuity programs.

Read this post to learn more about the three elements your crisis management strategy should incorporate today in 2021, including having an immediate reaction list; setting up a pre-approved plan; and having a detailed contact list.