Don’t Talk to the Media Until…
Being an Effective Spokesperson in Today’s Digital Age

Gerard Braud, CSP, Fellow IEC 
In Gerard Braud’s keynote session you will explore why speed is critical in both your event response and your communications response. In this digital age, the story about your response can easily get hijacked by others, hastening the need for your organization to issue a statement to all audiences, including the media.

If you’ve ever been in the spokesperson role, you may wonder why you get taken out of context or why your best stuff gets left on the cutting room floor. Gerard will unlock his vault of secrets to help you be better prepared to today’s communications realities.

Gerard Braud is an international expert, coach, trainer, and author, who has worked with organizations on five continents. Known as the guy to call when “it hits the fan,” he is widely regarded as an expert in crisis communications and media issues.

Gerard has been active in the field of communications since 1979. For 15 years, he worked in print, radio and television as a front line journalist, on the scene of every type of disaster imaginable. His affiliate reports have been seen around the world on NBC, CBS, CNN and the BBC. Since 1994 he has specialized in helping organizations communicate more effectively through media training, crisis communications plans, and employee-manager training.