During a crisis, communicating to those impacted is just as important as how your organizing will work through and resolve an event. What you say will impact how others perceive your organization and could even make you vulnerable to litigation.
In this session, Jennifer March, a crisis communications analyst in Corporate Marketing and Communications at Vanguard, will take a closer look at how crisis communications has evolved and its increased importance in today’s world. It will also explore how to build a crisis communications team for your organization, including determining who the key players should be, identifying decision-makers, and addressing challenges you’ll face along the way.
In her role with Vangard, March assists with the coordination of internal and external communications during a major crisis situation, working with communications contacts throughout the organization, as well as business continuity management, public relations, human resources, and legal and compliance. She also works to continuously improve the infrastructure and processes of the Crisis Communications program in order to ensure Vanguard is ready to respond in a crisis event.
March joined Vanguard in 2011 as a participant services associate in the Institutional Investor Group. She has also worked to advance the Access Management Program in Marketing and Communications to ensure employees have the correct access to internal systems when joining the department. March earned a bachelor’s degree from Immaculata University and an MBA from Saint Joseph’s University’s Haub School of Business.