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Avoiding Social Media Fails

We’re all very much aware of the power of social media and its ability to create an immediate connection to our intended audience. The key for organizations is to make sure they have a plan in place to protect their reputation.

As business continuity professionals, we need to have steps in place designed to protect our organizational reputation. Risks need to be identified, policies must be established, and a social media manager has to be chosen.

Continue reading the full article on TheBCI.org.

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